HOW PERSONAL BRAND PHOTOGRAPHY WILL ELEVATE YOUR ONLINE PRESENCE

lifestyle headshots of health coach with Robin Collette Photography

July 14, 2020

As a GO-GETTER GIRLBOSS you’re likely aware of the importance of your online presence in our increasingly digital world.  But…

 

—–> You don’t have time to keep creating content and you’re tired of trying to do it on the fly.

—–> You shy away from posting images of yourself on social media because you don’t like how you look in photos.

—–> You feel like sharing a lot of photos of yourself is a bit narcissistic.

—–> You often fall into the comparison trap and think you don’t measure up to your competition.

 

So…you keep using occasional selfies and cell phone snaps your kids or husband take of you.

Or you just don’t post much at all.

And your website?  Well, you’ve been meaning to replace the stock images and your old headshot for ages.

Well, I’ve got good news for you, girl!  There’s a solution for of all of these issues (and more)…

>> A PERSONAL BRAND PHOTOGRAPHY SESSION <<

 

lifestyle headshots of health coach with Robin Collette Photography

 

WHAT IS PERSONAL BRAND PHOTOGRAPHY ANYWAY?

As a well-known quote by Jeff Bezos goes, “Your brand is what people say about you when you’re not in the room.”

Thus, personal branding is the process you go through to create and influence that perception.  It involves communicating your experience, expertise, knowledge, achievements – anything that shows your value and sets you apart from your competition.

In short, personal branding is telling *your unique story*.

And photographs are an essential part of telling your story.

Enter the Personal Brand Photographer! (Yes, that’s me!)  Providing personal brand sessions for small businesses, solopreneurs, influencers, bloggers, coaches, speakers, authors, realtors and more, I help tell brand stories through professional, custom, on-brand imagery.

 

THE GOALS OF A PERSONAL BRAND SESSION

Just about any professional photographer can take images of you to use in your business.  But a photographer like me who understands the goals of personal brand photography is going to get you better results in your business.

Because just any old image of you won’t do!  You need photographs that will accomplish the following goals:

Goal #1: Communicate your brand story.

Pretty pictures are nice, but the type of imagery that’s going to get you noticed online and help you attract your dream clients has to be more than visually appealing.  Effective brand photos will not only make you stand out but will help you communicate with your audience.

They will help you communicate:

  • what you do
  • why you do it
  • what it’s like to work with you
  • what makes you different from your competition

 

Goal #2: Show your personality.

People want to know the person behind the products and services they’re going to invest in.  They’ll start to learn about you through your brand story, but they also need to get to know you on a more personal level.

Showing photos that capture your true personality helps your audience get to know the real you.  It also offers a level of vulnerability that will help you connect with them on a deeper level.

And that connection builds trust.

 

woman sitting in front of mirrored doors posing for personal brand image

 

Goal #3:  Create a visually cohesive brand.

It’s important that your brand is consistent across all platforms and materials you use to show it to the world.  Your website, social media accounts, ads, business cards and other marketing materials should all have the same look and feel.

This cohesiveness will increase your impact because it:

  • increases your professionalism
  • helps build trust
  • and positions you as an expert.

 

Not to mention it makes you more easily recognizable.

You don’t want someone to link to your website from Instagram and wonder if they’ve landed in the right place.

 

THE BENEFITS OF A PERSONAL BRAND SESSION

When you work with a personal brand photographer who “gets it” you’re going to end up with more than just nice photos of yourself.  These images – and the experience of creating them – will impact you and your business in many wonderful ways.

Benefit #1: Boost your confidence.

A skilled brand photographer knows how to direct and pose you as well as make you feel at ease in front of the camera.  The result?  Images that you look amazing in and actually love!

Images you’ll want to post!

Having invested in yourself and your business this way will help you show up with confidence.  Confidence in yourself and what you have to offer.

 

health coach posing with hand weight for personal brand session with Robin Collette Photography

 

Benefit #2: Save time.

No more searching for stock images or taking selfies every day!  The end result of a brand session with me is enough images to use for up to 3 months of posting (or more, depending on how often you post).

You’ll have a library of images ready for you to select from at any time for your social media posts, website, Linkedin, email signature, ads, brochures – any place you need them.

 

Benefit #3: Grow your audience and increase engagement.

Have you ever noticed that if you post an image of yourself on social media it gets more engagement than most (if not all) of your other posts?  This is true for me almost every time.

And it’s not because I’m scroll-stopping gorgeous or write extraordinary captions – cuz I ain’t and I don’t!

It’s simply because our audience wants to get to know us.  We humans love connection and story!

 

Seth Godin Quote overlaid on personal brand image of Robin Collette Photography

 

Benefit #4: Attract more dream clients.

As you share your brand story and show up authentically as the face of your business you’ll naturally start to draw in your ideal clients.

Of course, your messaging is very important, but stand-out images are also essential.  Having on-brand images to compliment your targeted message is like having your very own dream client magnet!

And I think you know what happens when you start attracting your dream clients, right?…

 

Benefit #5: Increase your sales.

Need I say more?

Probably not, but I will add this: A personal brand session is not just a splurge, it’s a great investment in your business.  Elevating your brand and online presence is an effective (and fun!) growth strategy.

 

***ARE YOU READY TO START STANDING OUT ONLINE?***

You may have lots of excuses why you’re not ready for a brand session right now, but let me give you the biggest reason why NOW is the perfect time.

Waiting will cost you.

Time.  Growth.  Impact.  Profit.

Even if your business is doing really well, why not take the step to launch your growth even further?

 

ARE YOU A BOSS BABE IN THE GREATER SACRAMENTO AREA WONDERING IF PERSONAL BRAND PHOTOGRAPHY IS THE RIGHT STEP FOR YOU?

Then I invite you to schedule a no-commitment, super-chill consultation call with me to discuss the possibilities.

Let’s chat so I can answer all your questions and help you determine if I’m the gal to help you take your online presence to the next level.

Contact Robin HERE

 

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